ENGAGEMENT OF A REGIONAL AND LOCAL MARKET EXPERT

ENGAGEMENT OF A REGIONAL AND LOCAL MARKET EXPERT


The overall purpose of this assignment is to develop practical, market-driven strategies that strengthen market access for SBEP II Scale-Up participants and other relevant actors across the shea value chain. The Expert will assess existing and emerging market opportunities, identify key barriers to entry and growth, and recommend practical pathways to help participants access, position, and compete more effectively in local, regional, and international markets.

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